Steve Saerang

Creative Strategic Communication Expert

Empowering organizations and leaders to create meaningful impact through creative strategic communication, innovative brand storytelling, and impactful public relations.

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Awards & Honors

🥇

Stevie Awards APAC

2025

Gold Award for Innovation in Public Affairs, recognizing exceptional strategic communication in digital transformation.

🏆

World Communication Awards

2024

Best Digital Transformation award for leading innovative communication strategies in tech industry evolution.

🇮🇩

Satyalancana Wirakarya

2023

Presidential Medal for outstanding contributions to community empowerment through strategic communication initiatives.

About Me

Steve Saerang

Creative Communication Strategist & Executive Advisor

With over 17 years of experience crafting creative communication strategies for major mergers, brand transformations, and global campaigns, I bring an innovative, insight-driven approach to every collaboration.

Currently advising corporate clients on reputation management, brand positioning, thought leadership development, and executive personal branding to build authentic, trusted public personas.

Passionate about making an impact beyond boardrooms, I also volunteer my expertise to help small business owners harness the power of public relations to elevate their brands, unlock growth opportunities, and tell their unique stories to the world.

The Communication Strategy Podcast

Weekly insights on strategic communication, leadership, and brand building

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Strategic Communication
Brand Storytelling
Crisis Management
Executive Coaching
Public Relations
Media Training
Work With Me Download Resume

Professional Journey

SVP – Head of Corporate Communications

2021 - 2025

Led Indosat Ooredoo Hutchison's US$6 billion merger communications, transforming Southeast Asia's largest telco integration into a compelling brand story. Achieved 99% positive media coverage during complex stakeholder engagement and organizational transformation.

  • Transform and Elevated Indosat to #2 strongest tech brand in Indonesia (Nielsen, 2022–2024)
  • Secured regulatory approval through strategic stakeholder engagement
  • Maintained brand trust during major organizational transformation

VP of Communication

2019 - 2021

At DANA Indonesia, redefined communications as a growth engine, building trust in digital finance through strategic campaigns that resonated with real people. Partnered with the Ministry of Finance to roll out financial literacy initiatives, while spotlighting MSMEs and women entrepreneurs.

  • Led DANA to become Indonesia's most downloaded fintech app
  • Launched nationwide financial literacy program with Ministry of Finance
  • Empowered 100,000+ MSMEs through digital payment adoption

Head of Corporate Communications

2015 - 2019

At Telkomsel, launched and led The NextDev, a civic-tech platform that scaled into Indonesia's largest startup accelerator focused on social impact. Through cross-sector collaboration and compelling storytelling, the initiative supported youth-driven innovation.

  • Supported 200+ youth-driven startups through The NextDev platform
  • Transformed public-private partnerships into tangible social change
  • Positioned Telkomsel as a leader in Indonesia's tech ecosystem

How Can I Help You?

Comprehensive communication solutions tailored to meet the unique needs of organizations, executives, and small businesses looking to make a meaningful impact.

Strategic Advisory & Consulting

Comprehensive communication strategy development and implementation for organizations navigating complex challenges, transformations, or growth opportunities.

  • Communication Strategy Development
  • Crisis Communication Planning
  • Brand Positioning & Messaging
  • Stakeholder Engagement Strategy
Learn More

Executive Communication & Branding

Personalized coaching and strategy development to help business leaders build authentic personal brands and communicate with impact and confidence.

  • Executive Presence Coaching
  • Personal Brand Development
  • Media Training & Interview Prep
  • Thought Leadership Strategy
Learn More

Small Business PR Support

Accessible public relations and communication solutions designed specifically for small businesses and entrepreneurs looking to grow their brand visibility.

  • PR Strategy for Small Businesses
  • Media Relations & Outreach
  • Brand Story Development
  • Low-Cost PR Implementation
Learn More

Solving What Matters to You

A strategic approach focused on your unique challenges and opportunities

Strategic Focus

Communication strategies aligned with business objectives for measurable impact

Client-Centered

Personalized approach tailored to your unique challenges and opportunities

Global Perspective

International experience across diverse markets and cultural contexts

Results-Driven

Focused on delivering tangible outcomes that advance your goals

Case Studies

A selection of successful projects that showcase my strategic approach and measurable results across various industries and challenges.

Telco Merger Rebranding
Corporate

Empowering Indonesia: US$6B Telco Merger

Challenge

US$6B merger integration & rebranding

Solution

Unified brand strategy & stakeholder alignment

Impact

99% positive coverage, 20% growth

View Case Study
DANA Digital Finance
Corporate

DANA: Digital Finance Revolution

Challenge

Building trust in digital payments

Solution

Financial literacy & MSME empowerment

Impact

#1 fintech app, 100k+ MSMEs enabled

View Case Study
Telkomsel NextDev
Corporate

The NextDev: Tech Ecosystem

Challenge

Building Indonesia's startup ecosystem

Solution

Nationwide startup accelerator program

Impact

200+ startups supported & launched

View Case Study
Crisis Management
Corporate

Data Breach Crisis Management

Challenge

Major data breach affecting 100k+ users

Solution

Rapid response & stakeholder management

Impact

94% retention, crisis resolved in 14 days

View Case Study
CEO & Executive Branding
Executive

CEO & Executive Branding

THE CHALLENGE

Create a strong narrative about a CEO to be known as a thought leader in AI Industry and landscape in Indonesia, establishing authentic thought leadership in the rapidly evolving AI sector.

THE APPROACH

Developed comprehensive personal branding strategy focusing on LinkedIn presence, speaking engagements, and community building through regular AI tech meetups and knowledge sharing sessions.

THE RESULTS

  • Named "Top AI Influencer" by Tech in Asia 2024
  • 100,000+ LinkedIn followers with 40% engagement rate
  • Featured speaker at 15+ major tech conferences
View Full Case Study

Making an Impact

See how we're making a difference through strategic communication and community support initiatives.

Supporting Local Artisans

Small Business Support Initiative

I dedicate a portion of my time to helping small business owners and entrepreneurs who might not otherwise have access to professional PR and communication guidance. Through workshops, one-on-one mentoring, and pro-bono consulting, I've helped over 50 small businesses develop their brand voice and communication strategies.

50+

Small businesses supported through pro-bono consulting

12

Free workshops conducted for local entrepreneurs

86%

Of supported businesses reported increased visibility

250+

Hours of volunteer communication consulting

Request Support Learn More

Get in Touch

Ready to elevate your communication strategy? Let's discuss how I can help you achieve your goals through strategic communication, brand storytelling, and public relations.

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Contact Information

Location

Jakarta and Singapore
Available for remote collaboration worldwide

Connect With Me

Frequently Asked Questions

How quickly can you respond to a crisis situation?

I offer 24/7 crisis response for clients with active retainers, with initial strategy recommendations within 2 hours of notification.

Do you work with clients outside of Southeast Asia?

Yes, I work with clients globally through a combination of remote collaboration and strategic on-site visits when needed.

What is your typical project timeline?

Project timelines vary based on scope and complexity, ranging from 4-week intensive engagements to ongoing strategic partnerships.

Schedule a Consultation

Book a 30-minute discovery call to discuss your communication challenges and explore how we might work together.

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